SPRINGFIELD, IL: The WDRA and Winlight Bets will continue their Official Fan Engagement Partnership in 2024 as the company recently renewed their marketing program.

“WDRA has been supporting the efforts of Winlight Bets since the beginning.  They are a groundbreaking company that is looking at non-traditional ways to grow the sport much the same as the WDRA is trying to do,” said WDRA’s Jon O’Neal.  “Rex and the team at Winlight Bets are continually moving the vision of legal sports betting for Drag Racing forward and they have the WDRA’s full support.  We see this as a revenue game changer for our member track facilities once this platform is fully built out.”

Winlight Bets will continue to activate various marketing programs through WDRA tracks and at live events, while continuing to build the groundwork for future programs as the company pushes towards its ultimate goal.    

“WinLight Bets is extremely excited to be partnering with the WDRA as we both are dedicated to promoting and advancing the great sport of drag racing. Ultimately, the health of local tracks is how new racers blossom, and fans become fanatics. The Team at the WDRA are creatively and strategically crafting a better race environment for the racers, and WinLight Bets will do the same with fan interaction later this year when we introduce our real money application. The passion that the WDRA has for our sport, and the people involved with it is exciting and it matches everything we do at WinLight Bets.  I see us being partners for a long time!”

About WDRA

The mission of the WDRA is to provide value as a sanctioning body to racers and facilities through process modernization, unparalleled service, and value-driven partnerships. For more information, visit our website at www.racewdra.com.

About Winlight Bets

The goal of Winlight Bets is to provide an ecosystem that allows the drag racing fan base, including racers, and race participants to engage in legal betting opportunities