Sanctioning Body Renews Unique Partnership Program That Financially Benefits WDRA Member Tracks
NORWALK, OH – The World Drag Racing Alliance set out to be “different by design” just 23 months ago and it has quickly transformed the relationship between a sanctioning body and its member tracks. That industry change continues with the announcement that Laris Motorsports Insurance has renewed the wildly popular national track partnership commitment to the Alliance. Thanks to the generous support of our partner Laris Motorsports Insurance, the WRDA is able to waive annual sanction fees of all 57 WDRA sanctioned facilities, lending direct financial support to the WDRA track network.
“As we operate in an environment and economy that puts constant financial pressure on drag strip operations, the first challenge WDRA tackled was to bring our tracks tangible support in terms of overhead reduction and sponsorship programs,” said WDRA’s Skooter Peaco. “The Laris Motorsports program is the cornerstone of our member track partnership programs. This new way of forward thinking helped launch two additional national partnership programs with our tracks this season and WDRA was thrilled to put a combined $161,805 back in our track’s pockets, In addition, WDRA tracks saved tens of thousands of dollars by using the products and services of a dozen companies that offer exclusive WDRA track discounts on a variety of products they need to run the operation.”
Laris Motorsports Insurance was the first company to work within WDRA’s Alliance on a national scale to create a national marketing platform. “Holden Laris and his team identified the opportunities to cost effectively market their product and support the member tracks at the same time. Laris Motorsports took a chance on the WDRA’s unique concept and now they have become the model for other partners to do business with our member track family on a national scale,” said Peaco.
Laris will also continue to partner with Summit Racing Equipment on the Summit Bracket Finals series of events. They are also the primary partner for the WDRA Summit World Championship MotorMania live stream program which provides free event coverage of WDRA’s final event.
