WDRA Drives Financial Support to Member Tracks with Two National Sponsorship Programs

The sanctioning body quickly checks off another bucket list item by creating a Sponsorship Alliance in its second year of business.

SPRINGFIELD, IL – The World Drag Racing Alliance (WDRA) set out to be “Different by Design” when it became the newest drag racing sanctioning body only 16 short months ago.  One of those differing concepts is the WDRA’s mission to create a functioning alliance between the sanctioning body, member racetracks, and the racers. This new line of thinking allows the organization to work on behalf of racetracks and WDRA license holders to advocate for new sponsorship opportunities and financial benefits to the rapidly growing number of supporters.

“While operating in an environment and economy that puts constant financial pressure on dragstrip operations, our focus was to bring those tracks tangible support in terms of overhead cost reduction and sponsorship programs,” says Skooter Peaco with WDRA. “The first area we attacked was getting our tracks meaningful discounts on things they use in the racing business. Everyone in our group at WDRA, including some racers and track owners, worked together to build a network of a dozen companies that help financially covering everything from contingency awards and website design to track improvement services and consumables. As we continue to grow that network, the next step involves creating sponsorship revenue for our facilities.”

Outlaw Trailers Joins The Growing List Of Partners In The Alliance

Outlaw Trailers has stepped up to support sportsman racers through a 2024 partnership with the WDRA. The racer-owned business located in Loudon, TN is a one-stop shop for all your trailer needs. From car haulers and enclosed trailers to utility, dump, and hydraulic tilt trailers, Dustin Martin and his team can provide the best equipment at an affordable price. 

Outlaw Trailers contribution to the WDRA includes direct sponsorship of the Box competitors during the Summit Bracket Finals events. Saturday Box Gamblers Race winners will each receive a 2025 WDRA license free of charge on behalf of Outlaw Trailers. 

In addition to sponsoring the Box Gamblers Race winners, Outlaw Trailers signage will be proudly displayed at each event to remind racers to support businesses that support the drag racing community. 

To view Outlaw Trailers’ current inventory or design a trailer, visit their website at www.outlawtrailers.net. For more information call 865-657-9077 or email dustin.martin@outlawtrailer.net. 

WDRA EXPANDS SUMMIT BRACKET FINALS SERIES TO INCLUDE NORTHWEST CANADA

The WDRA adds an event, the Summit Northwest Bracket Finals, in Canada to accommodate its rapid growth this season.

SPRINGFIELD, IL: The World Drag Racing Alliance (WDRA) rapidly accumulated support with 13 new facilities joining the WDRA member track network ahead of the 2024 racing season. New additions to the family are always welcomed and, in this case, have allowed the bracket racing focused organization to add a new event to the schedule. 

The Summit Northwest Bracket Finals presented by Laris Motorsports Insurance will take place September 5-8, 2024, at Nitro Motorsports Park in Prince George, British Columbia. This Canadian-only bracket finals format was made possible by eager participating facilities utilizing the Alliance as it was intended, as a way to influence the sport positively. Racers at this event will now have an opportunity to earn a coveted spot to compete during the WDRA Summit World Championships.

“We are very excited to add this event to our schedule and the opportunity to bring the WDRA benefits to our members in Western Canada,” said Frank Kohutek with the WDRA. “We appreciate the team at Nitro Motorsports Park hosting this event and all our member tracks in that region for working together to make this happen for the racers.”

EPIC Racewear offers exclusive discounts for WDRA license holders

SPRINGFIELD, IL: EPIC Racewear joins the ranks of companies interested in offering exclusive discounts for WDRA license holders.  Being a Canadian based company, one of their goals was to produce a package that can be offered without tax and free shipping for customers both in and out of the Country.

“The ability for WDRA racers and teams to access such a customizable product at a discount is exciting. Branding a canopy, feather flags or trailer accessories with a race team logo or a sponsors message can go a long way to legitimizing a partnership and helping racers finance their team,” said WDRA’s Jon O’Neal. “These are premium quality goods, and available individualized to help the racing community in a way that is under-utilized in the drag racing market.”

EPIC offers options for 10×10, 10×15, 10×20 high quality commercial grade canopies, custom printed and zippered wall enclosures for canopies, Free standing and trailer mountable feather flags and much more to individualize a racers pit space.

2025 WDRA SUMMIT WORLD CHAMPIONSHIPS MOVED TO SUMMIT MOTORSPORTS PARK

Springfield, IL – The World Drag Racing Alliance announced today that the 2025 version of the Summit Sportsman Drag Racing Series World Championships will be moving locations.  The new home for the event will be at Summit Motorsports Park in Norwalk, Ohio. 

“We have been discussing the fact that whatever WDRA track hosts the Summit World Championship there will be WDRA racers that will have a bit of a home track advantage,” said WDRA’s Skooter Peaco.  “We felt that we needed to get this event to a neutral site so we decided that Summit Motorsports Park was the obvious choice because both the WDRA program and the NHRA facility are sponsored by Summit Racing Equipment.  Fortunately, Bill Bader Jr. was receptive to hosting the event and we have put together a one weekend track rental agreement for the event to be run in mid-December of 2025.  Summit Motorsports Park is one of the busiest tracks in the country and December was the only month with dates available at reduced track rental rates”.

“Northern Ohio in mid-December will present some unique track prep challenges but I feel confident my team is up for it,” said Summit Motorsports Park’s Bill Bader Jr.  “We may have to get some new attachments for the tractor to clear some snow but we do have a jet dryer so we should be good for anything mother nature throws at us.  I see no reason we can’t get this event in before the Christmas holiday.”

WDRA will release a firm date for the event at the end of this season. 

RC COMPONENTS TO REWARD RACERS THROUGH AN EXCLUSIVE PARTNERSHIP WITH WDRA

RC Components presents a special offer to WDRA license holders for the 2024 racing season.

SPRINGFIELD, IL: RC Components, an industry leader of motorcycle, street, and drag racing wheels for over three decades, announces a unique partnership with the World Drag Racing Alliance (WDRA) to benefit sportsman racers. In 2024, current WDRA license holders who purchase RC Components wheels will receive a free set of twelve-point billet lug nuts. In other words, a $100 WDRA license adds up to $220 in savings when purchasing a full set of wheels.

RC Components is hands-on for the entire wheel-making operation with the designing, CNC machining, chroming, and polishing processes taking place at its facility in Bowling Green, Kentucky. Producing a wide variety of wheels ranging from the 16×16 one-piece forged F5 to multiple designs in the popular Comp Series and stylish Street Fighter lines, racers can certainly find a wheel to suit their needs and transform the appearance of their ride.

“We couldn’t be happier to be a part of the WDRA,” said RJ Clutter, RC Components Director of Sales and Marketing. “This organization is here to support racers of all skill levels and so is RC Components! If you’re just starting or have put in the work and made a name for yourself, RC has the right wheels, and the WDRA has a place for you as well. This grassroots organization is only going up and we can’t wait to see how big it can get.”

FUELTECH JOINS GROWING LIST OF WDRA MARKETING PARTNERS

FuelTech USA expands its reach in the motorsports market by partnering with the WDRA in 2024.

SPRINGFIELD, IL: FuelTech USA steps up to support sportsman drag racing through a partnership with the World Drag Racing Alliance (WDRA) in 2024. The easy decision to work together is strengthened by shared core values such as integrity, exceptional customer service, and a passion for motorsports innovation.

Located in Georgia, FuelTech is most well-known for its advanced aftermarket ECU systems but offers a wide range of products including fuel systems, switch panels, ignition systems, and even dial boards. Equipped with a knowledgeable staff to handle customer questions, FuelTech is available to help racers achieve their performance goals through technical support and product education.

“FuelTech is another company that truly cares about the motorsports market and it’s great to have them come on board this season,” said Jessica Spears with the WDRA. “We hope this continues to be a meaningful partnership for both the WDRA and FuelTech for years to come.”

SOUTHSIDE DRAGWAY IS SAVED FROM EXTINCTION AND JOINS WDRA MEMBER TRACK NETWORK

SPRINGFIELD, IL: The roar of racecars will greet West Virginia motorsport enthusiasts once again when Southside Dragway (formerly Kanawha Valley Dragway) opens under new ownership and sanction. Earl Smith sold a portion of his muscle car collection to purchase the facility which had been closed for seven years. Smith has decided to join the growing list of World Drag Racing Alliance (WDRA) member tracks as he works to resurrect the racetrack.

The eight-mile racetrack located in Southside, West Virginia, originally opened in 1994 and operated until 2017 when it was sold and thought to be doomed for demolition. The facility remained, but years of abandonment created an uphill battle for Smith and his team who have been working nonstop to bring Southside Dragway back up to speed. Multiple members of the community have stepped up with donations and volunteer work toward track upgrades that include two ticket booths, all-new lighting, and a functional PA system.

“These are the kind of projects we love helping with and this one is a huge effort,” said Jon O’Neal with WDRA. “Earl is a racer with a ton of passion and enthusiasm and has rallied a group of other passionate people working round the clock to bring this facility back to life after mother nature had all but reclaimed it. We appreciate them using the WDRA’s member track benefit package as well as our knowledge and connections to speed up the learning curve that this team is going through to get operational.”

ADVANCED PRODUCT DESIGN IS NAMED OFFICIAL CARBURETOR OF THE WDRA

SPRINGFIELD, IL: Advanced Product Design, an industry leader in carburetors and fuel management systems, has been announced as the Official Carburetor of the WDRA ahead of the 2024 racing season. As a racer-owned and operated business with twenty-five years of experience, Advanced Product Design (APD) serves as a valuable resource for consistency, tuneability, and high-quality performance.

APD offers a vast catalog of billet carburetors and fuel systems suitable for all levels of sportsman drag racing with products equipped to handle methanol, E85, or gasoline applications. Located in Genoa, OH, APD employs a knowledgeable staff comprised of mostly drag racers and proudly manufactures everything in-house. The values at APD align perfectly with the mission of WDRA to create the basis of a longstanding partnership.

“I think it’s important to get involved with an organization that is trying to support the racers and is a grassroots type of organization,” said John Kyle, the owner and operator of Advanced Product Design. “The biggest thing is the WDRA is trying to do something that is attractive to not only the seasoned racer but also the entry-level type racer. The fact that WDRA is really trying to listen to the racers is a big deal.”

Aside from being aesthetically pleasing, APD products have proven on-track performance with several successful racers finding their way to the winner’s circle, including the company’s own Chris Bear. And even though APD has sold more than 20,000 carburetors, customer service has remained a priority as well as their commitment to quality.