WDRA And Winlight Bets Continue Fan Engagement Partnership
SPRINGFIELD, IL: The WDRA and Winlight Bets will continue their Official Fan Engagement Partnership in 2024 as the company recently renewed their marketing program.
“WDRA has been supporting the efforts of Winlight Bets since the beginning. They are a groundbreaking company that is looking at non-traditional ways to grow the sport much the same as the WDRA is trying to do,” said WDRA’s Jon O’Neal. “Rex and the team at Winlight Bets are continually moving the vision of legal sports betting for Drag Racing forward and they have the WDRA’s full support. We see this as a revenue game changer for our member track facilities once this platform is fully built out.”
Winlight Bets will continue to activate various marketing programs through WDRA tracks and at live events, while continuing to build the groundwork for future programs as the company pushes towards its ultimate goal.
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