Springfield, IL – The WDRA is happy to have Wild Willy Fuel Fragrance join the Alliance as a new partner. The chemical company, which is known for its fuel fragrance and top lube additives, will sponsor the free $5,000 winner-take-all Junior Dragster race prior to the WDRA Summit World Championship presented by Suncoast Performance.
Talented drivers who qualify for the WDRA Summit World Championships presented by Suncoast Performance will have the opportunity to cash in early during separate free entry fee $5,000-to-win races. These lucrative gamblers races are available to Junior Dragster, Box, No-Box, and Sportsman racers thanks to the support from Wild Willy Fuel Fragrance, American Race Cars, Laris Motorsports and Renegade Race Fuels.
In addition to the support of the Juniors, Wild Willy will also launch a national partnership program with all WDRA member tracks to become distributors and have the products available for sale to racers on site. This is another national benefit to WDRA member tracks and it comes courtesy of WDRA track owner Greg Miller of Keystone Raceway Park who brought this program together for his fellow track operators.
“I have been working with Willy at Keystone Raceway and found their products to sell very well as an addition to my fuel sales,” said Miller. “I found that my racers enjoy the convenience of having this product on site and when I’m working the staging lanes, I love the fact that my racers use this product because the lanes smell great all day long. The WDRA tracks that I’ve been in contact with really love the WDRA’s track benefit package so I’m just doing my part to add a new partner to the sport for the benefit of my fellow owners and operators.”
In addition to over 60 scents of fuel fragrance in both regular and triple strength, Wild Willy produces top lube and ceramic trailer wash. Look for some of Wild Willy’s unique fragrances such as Baby Powder, Bacon, Dirt Road, Voodoo, Who’s Your Daddy and the X-Girlfriend at a WDRA track near you.
The Alliance continues to thrive through facilitating partnerships that produce sustainable working relationships with businesses, racetracks, and racers.
About WDRA
The mission of the WDRA is to provide value as a sanctioning body to racers and facilities through process modernization, unparalleled service and value driven partnerships.
About Wild Willy
Wild Willy is a brand born out of passion and a love of chemistry. As a young man Willy always had a passion for cars, hot rods and racing. Over the years the challenge of building better products had always been intriguing. As the owner of a chemical company who specialized in producing scents for many industries, Willy received a request from a local friend to make a pour in fuel odorant. Willy and his staff went to work and came up with a few different samples. Over 10 years later and thousands of happy customers, Wild Willy Fuel Fragrance is the most popular fuel odorant available in the market today. Now offering 60+ scents, all to appease your nose and to, “Make Your Exhaust Smell Wild.”
